When Darren Drew co-founded In the Groove Music, it wasn’t about building an empire—it was about channeling his passion for music and relationships into something meaningful. Now, with partnerships with industry leaders like Disney, ESPN, and Paramount, Darren reflects on his journey of reinvention, persistence, and staying authentic. Blending his love for fashion with his business acumen, Darren shows how personal style can be a tool for connection and storytelling. From scoring for the X Games to navigating the ever-changing music industry, his story is a testament to boldness and adaptability.

Being named one of Deluxe Version Magazine’s “Men of the Year” was an incredible honor, celebrating not just professional accomplishments but the energy and creativity we bring to our work. Sharing the stage with an inspiring mix of professionals—from a plastic surgeon to a designer—and tying with Mark Wahlberg for the top spot was both surreal and unforgettable. This recognition is a reminder of the impact we can make when we pursue our passions authentically.

The French Just Do It Better

The beginning of something fierce... my first NYFW